NEWS25 July 2023

Firefish names head of cultural strategy

News People UK

UK – Strategic insight consultancy Firefish Group has appointed Susie Hogarth as head of cultural strategy, based in its London headquarters.

Susie Hogarth

Hogarth (pictured) was previously global head of cultural insight at We Are Social, and also held a prior role as head of Futures at Flamingo, where she created the agency’s trends report The Frame.

In addition, Hogarth has a particular focus on blending semiotics and trends analysis.

Dan Rose, managing director at Firefish UK, said: “Having seen Susie’s work on The Frame back when Flamingo was still around, I was always keen to try and get her to come and lead our cultural strategy practice, so I could not be happier that she has now joined the Firefish family.

“Her experience helping clients develop and deliver their strategic visions, rooting them in culture, creating cultural vibrancy, and making sure they add to – and not take away from – culture is second to none.

“I am beyond excited about seeing her amazing plans come to life and know our clients – old and new – around the world are going to just love it too.”