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Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
News
Customer events ‘powerful’ for research
Customer events are a "powerful" research tool in “cutting through” and “getting things done”, according to a panel of data experts speaking at the Market Research Society (MRS) conference Insight Alchemy 2023.
John Reynolds
News
Coca-Cola human insights director: Strategic thinking allows brands to say ‘no’
Strategic thinking is more important than ever in the marketing industry, as it allows brands to say ‘no’ to things, according to a Coca-Cola research executive.
John Reynolds
News
Try harder to reach ‘hard to reach’ communities, hears panel
Some communities being hard-to-reach is a “lazy narrative” and the research industry must make more attempts to speak to people from diverse communities, a panel at the Market Research Society (MRS) conference Insight Alchemy 2023.
Liam Kay-McClean
In the face of artificial intelligence’s text and language analysis potential, how should sentiment analysis evolve… https://t.co/QF2g5ppYwj
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last yea… https://t.co/D7rj2drnRH
From the latest @ImpactMRS diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insi… https://t.co/lswG6HEIol
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
Newsletter
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The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
In the face of artificial intelligence’s text and language analysis potential, how should sentiment analysis evolve… https://t.co/QF2g5ppYwj
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last yea… https://t.co/D7rj2drnRH
From the latest @ImpactMRS diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insi… https://t.co/lswG6HEIol
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON