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Rory Sutherland: All else being equal
Rory Sutherland
Insight & Strategy
Refreshing research: How PepsiCo uses insight
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Impact Reports
It's the taking part that counts: Improving the participant experience
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Publication Index
Find stories by year and month.
Opinion27 July 2023
Overly positive? Rethinking sentiment analysis
In the face of artificial intelligence's text and language analysis potential, how should sentiment analysis evolve?
News27 July 2023
OnePulse creates AI tool
Customer feedback firm OnePulse has launched an artificial intelligence ( AI)-powered survey platform.
Fyllo names president
Contextual targeting company Fyllo has promoted Jeff Ragovin to president.
Kynetec launches SaaS platform
Agriculture analytics firm Kynetec has created a software-as-a-service ( SaaS) platform to help provide market insight into the seed and crop protection markets.
Christmas spending set to fall
Two-thirds of UK adults will be cutting back on Christmas spending this year due to the cost-of-living crisis, according to research commissioned by the Institute of Practitioners in Advertising ( IPA).
Advertising spend stable in Q1
Liam Kay-McClean
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last year, according to the latest AA and Warc expenditure report.
News26 July 2023
Ipsos revenues fall in first half of 2023
Revenues at Ipsos has dropped 3.1% in the first half of 2023 compared with the previous year, according to the firm’s latest half-year financial results.
Morning Consult hires analyst
Decision intelligence company Morning Consult has appointed Jaime Toplin as financial services analyst.
MMR Research launches sensory panel in India
Consumer insights agency MMR Research Worldwide has introduced an ad hoc sensory panel for fast-moving consumer goods product research in India.
Norstat acquires Panelbase
Data company Norstat has acquired data collection firm Panelbase for an undisclosed amount.
Lepine to lead Dynata’s Apac business
Panel company Dynata has appointed Mark Lepine as managing director of its Asia-Pacific ( Apac) business.
News25 July 2023
Ipsos launches advertising testing tool
Research business Ipsos has created an online early-stage development tool to screen creative ideas, visuals, storyboards and videoboards for advertisers.
Positive online adverts better for engaging audiences
Digital advertising that create a more positive emotional response help generate greater changes in behaviour and engage attention better than other digital adverts, according to research from advertising effectiveness analysts System1 and social media platform Pinterest.
The FA hires insight lead
The Football Association has appointed Philip Belsey as research and insights lead.
Firefish names head of cultural strategy
Strategic insight consultancy Firefish Group has appointed Susie Hogarth as head of cultural strategy, based in its London headquarters.
Feature25 July 2023
How I work: Michael Ramlet, CEO, Morning Consult
The Morning Consult chief executive discusses hybrid work, unlimited holiday and investing in technology and people.
Social listening prioritising measurement over insight, report finds
An insights-focused approach to social listening could be “considered the more mature approach to social data analysis” than a measurement-based approach, according to research by The Social Intelligence Lab.
News24 July 2023
Young adults turning to social media for news, finds Ofcom
Online news sources on social media sites and apps are the dominant means by which younger people in the UK access news, with relationships with traditional news brands weakening, according to Ofcom research.
Stravito hires product VP
Enterprise insights company Stravito has named Vignesh Swaminathan as vice-president of product.
Feature24 July 2023
Finding gems: How De Beers uses insight
Diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insight is helping De Beers understand how consumer trends are shifting.
Differentology names strategic insights director
Research company Differentology has appointed Anniki Sommerville as strategic insights director.
Seven major firms sign up to US government's AI safety deal
The US government has agreed a voluntary commitment with seven major AI firms, including Meta, OpenAI, and Microsoft, to support safe, secure and transparent development of AI technology.
Qualtrics to invest $500m in AI
Experience management firm Qualtrics is to spend $500m on artificial intelligence ( AI) over the next four years and has launched a new AI-driven version of its Qualtrics platform.
News21 July 2023
2CV creates three AI-assisted tools
Research company 2CV has launched three artificial intelligence assisted tools.
Consumer confidence in sharp drop
Consumer confidence has fallen six points in June as the cost-of-living crisis and higher inflation and interest rates start to hit, according to the latest consumer confidence index from GfK.
Measure Protocol launches behavioural data platform
Consumer intelligence company Measure Protocol has launched a consumer behavioural data platform.
Nielsen and Comcast agree measurement deal
Audience measurement and data business Nielsen has agreed a multi-year data licence renewal agreement with media and technology company Comcast.
Ipsos acquires West African market research business
Market research firm Ipsos has acquired Omedia, a multi-specialist market research company based in Senegal, Mali and Ivory Coast, for an undisclosed amount.
News20 July 2023
Market research net spend drops in Q2, finds IPA Bellwether
Net spending on market research has continued to fall in the second quarter of 2023, according to the latest Bellwether survey by the Institute of Practitioners in Advertising ( IPA).
AQR names new chair
The Association for Qualitative Research ( AQR) has appointed Lucy Hobbs, research director at Boxclever, as its new chair.
Yext launches AI tool for customer reviews
Digital experience platform Yext has created an artificial intelligence ( AI) tool to automatically generate review experiences.
Former Kantar exec joins Freemavens
Insights and analytics consultancy Freemavens, part of MSQ, has appointed Eleanor Lloyd-Malcolm as co-MD.
Opinion20 July 2023
Barbie: Understanding a cultural icon
With a major new film coming out on Friday 21st July, Barbie's stock has rarely been higher. What accounts for Barbie's ascent?
De Sutter joins Beam Fieldwork
Manchester-based qualitative and quantitative fieldwork agency Beam Fieldwork has appointed Genevieve de Sutter as its first director of fieldwork.
Feature19 July 2023
Independent minds – how are insight freelancers affected by a fragile economy?
Katie McQuater
Research Live spoke to independent insights consultants to find out how the cost-of-living crisis has affected their work.
News19 July 2023
SampleNinja partners with Virtual Incentives
Incentives, rewards and payments business Virtual Incentives has agreed a strategic partnership with panel management software provider SampleNinja.
AI a 'transformational force' not a threat, claims BCS letter
The UK government and wider business community should recognise artificial intelligence ( AI) as a “transformational force” rather than a threat to humanity, according to an open letter from BCS, The Chartered Institute for IT.
Strat7 makes several promotions
Global strategic insight and customer analytics group Strat7 has made several promotions, including Peter Kneale as strategy director of Strat7.
NatCen launches educational inequalities studies
The National Centre for Social Research ( NatCen) has agreed to carry out two longitudinal studies looking at educational disadvantages and inequalities in England.
Wavemaker names analytics and measurement head
Media and technology company Wavemaker has promoted Premjeet Sodhi to global head of measurement and analytics.
Opinion18 July 2023
Lessons from experiments: The new age of AI
Generative AI is big news but still in its relative infancy. What lessons have the past few months thrown up for researchers?
News18 July 2023
Measure Protocol names CRO
Consumer intelligence company Measure Protocol has appointed Christie Hartbarger as chief revenue officer.
BrightLine launches CTV ad tool
Connected television advertising company BrightLine has released a tool to help overlay advertising within streaming platform content.
TAP CXM and Craft CXM partner
London-based customer experience management consultancy TAP CXM has partnered with Australian business Craft CXM and appointed Sam Taverner as chief growth officer.
Sandpiper group sets up research and insights practice
Independent reputation and policy management consultancy group Sandpiper has launched a research and insights division.
Ipsos acquires Big Village Australia
Ipsos has bought the insights business of Big Village Australia ( formerly Engine), covering public sector market research, employee research and customer experience.
Feature17 July 2023
Kenny Imafidon: 'Hopelessness is a big challenge in society'
Kenny Imafidon – founder and chief executive at ClearView Research – has written a memoir, That Peckham Boy, which explores the experiences of people at the fringes.
News17 July 2023
Basis Health hires two
Global strategy and insight consultancy Basis Health has appointed Mark Rushek as senior director and Caleb Yoder as senior research executive.
Jane Frost and Debrah Harding named in Insight250
The Market Research Society’s ( MRS’s) chief executive Jane Frost and managing director Debrah Harding have been named in the annual Insight250 list of key individuals in the market research industry.
Consumer confidence down in June
Consumer confidence declined 1.7 points in June as confidence in the housing market dropped sharply, according to data from YouGov and the Centre for Economics and Business Research ( Cebr).
University of Lincoln professor joins NatCen board
The National Centre for Social Research ( NatCen) has appointed Sundari Anitha to its board of trustees.
Human8 introduces AI ‘prompt’ training for staff
Insights business Human8 ( previously InSites Consulting), has launched a generative artificial intelligence training initiative for employees, focused on prompts.
News14 July 2023
Signoi releases AI data analysis tool
Quantitative semiotic analysis technology provider Signoi has released a beta version of an artificial intelligence ( AI) tool for analysing text and imagery data.
SOCi launches survey platform
Co-marketing cloud business SOCi.Inc has created a survey platform to collect first-party data from customers.
Havas acquires majority stake in Uncommon
Communication company Havas has acquired a 51% stake in creative studio Uncommon for an undisclosed amount.
Ofcom opens consultation on accessibility services
Television regulator Ofcom is consulting on strengthening access to services such as subtitles and audio description, including expanding requirements to video-on-demand and streaming platforms.
Strat7 revenues up 48%
Global strategic insight and consumer analytics group Strat7 has seen its revenues for its 2022/23 fiscal year rise 48% to $76m.
News13 July 2023
GeoQuant and State Street team up on geopolitical risk data
Financial services firm State Street Corporation has partnered with risk data and analytics company GeoQuant to create indicators and analysis of geopolitical and country specific risks.
Peers want curbs on social media algorithms
The House of Lords has voted in favour of changes to the Online Safety Bill that would target how the design of social media platforms can lead people to harmful content.
Ipsos launches packaging analysis tool
Ipsos has launched a pack screening tool on its Ipsos.Digital platform in the UK, US, Australia, India and South Africa.
Feature13 July 2023
People power: Boosting recruitment and talent retention
Katie Jacobs
People are the lifeblood of the research sector. But the industry is facing a challenge: how to not only recruit and retain talent – but help people flourish.
Sago names chief revenue and client officers
Research and data company Sago, formerly Schlesinger Group, has named Katharine Reagan as chief revenue officer and Raj Manocha as chief client officer.
Savanta hires researcher in Mexico
Research consultancy Savanta has expanded into the Mexican market by appointing Erika Alfaro as research director.
News12 July 2023
RealityMine hires nine
Manchester-headquartered consumer behaviour business RealityMine has appointed nine employees, including Mark Owen as product manager for the firm’s media content products.
Snowflake names Emea sales VP
Data cloud and machine learning company Snowflake has appointed James Petter as vice-president of Europe, Middle East and Africa ( Emea) sales.
Marketing research business opens in Nigeria
Marketing research data collection company AfrikanInsights has launched in Lagos, Nigeria.
Norstat UK integrated into Norstat International
Data collection company Norstat UK has been integrated into global market research company Norstat International.
GfK and NIQ complete merger
Consumer intelligence company NIQ and research firm GfK have completed their merger.
News11 July 2023
'Companies should put their money where their mouth is': More action needed on DEI
The market research industry has to act on pledges to increase diversity among its workforce and senior leadership if it is to make tangible progress on diversity, equity and inclusion ( DEI), the Market Research Society’s ( MRS’s) equality summit heard.
Opinion11 July 2023
Tune in to the silence
In an age of ceaseless commentary via social media networks, Louise McLaren argues why it is important to look outside of the noise to cohorts of people whose needs are perhaps not being met.
Esomar forms group to create AI guidance
Industry organisation Esomar has launched a task force to address the use of artificial intelligence in the research, insights and analytics sector.
Dig Insights hires Gaedeke
Consumer insights company Dig Insights has appointed Jessica Gaedeke as chief revenue officer.
Strat7 Researchbods expands to New York
Consumer intelligence company Strat7 Researchbods has opened its first US office in New York.
News10 July 2023
Survey launched on women’s work-life balance in marketing
Bloom, a networking group for women in marketing and communications, has begun a consultation on work-life balance.
Pureprofile partners with UK fintech
Data and insights company Pureprofile has partnered with London-based financial technology ( fintech) business Prograd.
Touchstone Research makes promotion
Marketing research and consumer insights business Touchstone Research ( TSR) has promoted Sara Sidlowski to senior project director within the qualitative recruitment research division.
Vision One appoints director of insights
Market research and insight consultancy Vision One has promoted Alex Brown to director of insights and Kendra Furey to head of client success.
MRS names 2023 Research Heroes
The Market Research Society ( MRS) has announced its most recent tranche of Research Heroes as part of an ongoing programme to spotlight unsung individuals in the research sector.
News7 July 2023
YouGov to buy GfK’s consumer panel business
GfK has agreed to sell its European Consumer Panel business to YouGov for €315m, with the divestment necessary to obtain anti-trust approvals for the merger of GfK with NIQ.
Low income, younger and black people most affected by cost-of-living crisis
People are cutting back their spending and social lives as a result of the cost-of-living crisis, with low-income households, younger people and back people the most likely to be impacted by rising prices, according to a report from the National Centre for Social Research ( NatCen).
Feature7 July 2023
Catherine Cowie - Research Hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Catherine Cowie has joined the cadre of Research Heroes 2023.
Jade On - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Jade On has joined the cadre of Research Heroes 2023.
Giorgio Mariani - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Giorgio Mariani has joined the cadre of Research Heroes 2023.
Jack Millership - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Jack Millership has joined the cadre of Research Heroes 2023.
Fergus Navaratnam-Blair - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Fergus Navaratnam-Blair has joined the cadre of Research Heroes 2023.
Lambeth Peer Action Collective (LPAC) - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. The peer researchers from LPAC have joined the cadre of Research Heroes 2023.
Gale Blears - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Gale Blears has joined the cadre of Research Heroes 2023.
Edyta Jabes - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Edyta Jabes has joined the cadre of Research Heroes 2023.
Bri McIntosh - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Bri McIntosh has joined the cadre of Research Heroes 2023.
Megan Evans - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Megan Evans has joined the cadre of Research Heroes 2023.
Abhishek Bhatia - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Abhishek Bhatia has joined the cadre of Research Heroes 2023.
Dr Nicki Morley - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Dr Nicki Morley has joined the cadre of Research Heroes 2023.
Alice Bresciani - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Alice Bresciani has joined the cadre of Research Heroes 2023.
Chloe Fowler - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Chloe Fowler has joined the cadre of Research Heroes 2023.
Claire Haines-Gray - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Claire Haines-Gray has joined the cadre of Research Heroes 2023.
Emma Beech - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Emma Beech has joined the cadre of Research Heroes 2023.
Darren Till - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Darren Till has joined the cadre of Research Heroes 2023.
Melanie Wiles - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Melanie Wiles has joined the cadre of Research Heroes 2023.
Julia Brannigan - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Julia Brannigan has joined the cadre of Research Heroes 2023.
Alicia Whyatt - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Alicia Whyatt has joined the cadre of Research Heroes 2023.
Tanya Squires - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Tanya Squires has joined the cadre of Research Heroes 2023.
Janet Stacey - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Janet Stacey has joined the cadre of Research Heroes 2023.
Carlene Wilson - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Carlene Wilson has joined the cadre of Research Heroes 2023.
James Bright - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. James Bright has joined the cadre of Research Heroes 2023.
Denise Brown - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Denise Brown has joined the cadre of Research Heroes 2023.
Alice Langthorne - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Alice Langthorne has joined the cadre of Research Heroes 2023.
Sam Grey - research hero
The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Sam Grey has joined the cadre of Research Heroes 2023.
Cint launches data licensing
Digital insights company Cint has added a licensing tool to allow clients to licence its audience data.
Opinion7 July 2023
They live among us: Behavioural scientists in the wild
Alex McCluckie
Alex McCluckie reflects on a recent experience of behavioural science in action and ponders the benefits of deliberate exploration.
Singham re-joins Yonder Data Solutions
Fieldwork and data collection agency Yonder Data Solutions has appointed Daniel Singham as commercial director.
News6 July 2023
Blue Yonder announces first intake of market research apprentices
Leeds-based insight technology agency Blue Yonder has launched its Level 4 Market Research Executive Apprentice Scheme, which will bring in at least five apprentices over the next two years.
Kantar Public buys Lithuanian policy business
International public policy evidence and advisory business Kantar Public, formerly part of Kantar, has acquired Lithuania-based policy research and consultancy PPMI.
Leger hires US research VP from Behaviorally
Market research business Leger has appointed Stephen Honovich as vice-president, research, based in the company’s US office.
EBay executive joins Kantar for new panel role
Kantar has appointed Bérengère Chaintreau Fuchs to the newly created role of global panel director within its Profiles division.
MRS updates inclusion pledge
The Market Research Society ( MRS) has launched a new inclusion pledge for independent consultants and updated its pledge for company chief executives to help improve representation and transparency in the research industry.
News5 July 2023
Potentia Insight acquires SigDiff
Digital research company Potentia Insight has acquired data analytics firm SigDiff for an undisclosed amount.
EU approves proposed NIQ and GfK merger
NielsenIQ and GfK have received clearance by the European Commission for their plans to merge.
Opinion5 July 2023
One day in the life of a Market Research Apprentice
Sophie Tucker shares her experiences as a market research executive apprentice at The Walt Disney Company, just over a year after the apprenticeship launched.
Savanta adds wealth brand tracker
Market research business Savanta has launched brand tracker tool BrandVue Wealth in the UK market.
July 2023 issue of Impact published: People power, David Olusoga and a Ukrainian perspective
The latest issue of Impact magazine has been published by MRS, featuring an in-depth report on workforce culture and an interview with historian David Olusoga.
Social listening query writing competition launched for researchers
Insight agency Listen + Learn Research and social listening network the Social Intelligence Lab are hosting a social listening Boolean query writing competition, with entries now open.
Unlimited launches B2B division
Marketing agency group Unlimited has set up a specialist business-to-business arm that will offer services including content production, public relations and social campaigns, informed by the group’s Human Understanding Lab.
News4 July 2023
Instagram to release Twitter rival this week
Instagram is expected to launch a text-based conversation platform on Thursday 6th July to rival Twitter.
More than £4m pledged to eating disorders research
UK research funders including the Economic and Social Research Council ( ESRC) have made £4.25m available for research into eating disorders.
Apollo Intelligence names head of diversity council
Healthcare and life science insights business Apollo Intelligence has appointed Mili Bhatia as senior chair of its diversity, equity, inclusion and advancement ( DEIA) council.
Redblue hires qual research director
Research and strategy consultancy Redblue has named Chloe Finnegan as director of qualitative research.
Feature4 July 2023
How I work: Kantar’s Amy Cashman on ‘being clear about red lines’
In the latest of our leadership series, Amy Cashman, executive MD, insights division, UK & Ireland, Kantar, talks about boundaries, delegating and inclusive hybrid meetings.
MDI expands into Morocco with acquisition
Mobile research consultancy Mobile Digital Insights ( MDI) has acquired a majority stake in Morocco-based research agency Insightek for an undisclosed amount as part of the company’s expansion into north Africa.
News3 July 2023
Hires and promotions at Bryter
Insight consultancy Bryter has made two hires in its technology and gaming team and announced a raft of promotions.
Whaley joins MRII board
Market research industry non-profit organisation the Market Research Institute International ( MRII) has appointed OvationMR chief executive Jim Whaley to its board of directors.
Qualtrics sale completed as the business gets new $1bn funding
Experience management business Qualtrics has completed its acquisition by private equity firm Silver Lake and Canada Pension Plan Investment Board ( CPP Investments).
Consumers have ‘resilient mindset’ in face of uncertainty, finds survey
A majority of people expect their disposable income to remain the same or improve within the next 12 months despite economic uncertainty, according to a survey on consumer goods, retail and travel from Accenture.
DRG adds Finnon to board; Panelbase makes hire and promotion
Northumberland-based insight agency DRG ( Dipsticks Research Group) has appointed Eleanor Finnon to its board of directors, effective immediately, while Panelbase has announced an appointment and a promotion within its client team.
British Chambers of Commerce establishes research insights unit
The British Chambers of Commerce is launching an insights division to offer businesses intelligence on strategic issues impacting the economy.
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