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Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Behavioural economics, social media insight, smart data - what are the latest research trends?
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Researching 16-30’s
In 90 seconds, watch how YouthSight's unique approach to youth sampling can help you reach youth audiences.
Promoted video
Researching 16-30’s
In 90 seconds, watch how YouthSight's unique approach to youth sampling can help you reach youth audiences.
News
Advertising spend stable in Q1
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last year, according to the latest AA and Warc expenditure report.
Liam Kay-McClean
News
Positive online adverts better for engaging audiences
Digital advertising that create a more positive emotional response help generate greater changes in behaviour and engage attention better than other digital adverts, according to research from advertising effectiveness analysts System1 and social media platform Pinterest.
News
Social listening prioritising measurement over insight, report finds
An insights-focused approach to social listening could be “considered the more mature approach to social data analysis” than a measurement-based approach, according to research by The Social Intelligence Lab.
Liam Kay-McClean
In the face of artificial intelligence’s text and language analysis potential, how should sentiment analysis evolve… https://t.co/QF2g5ppYwj
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last yea… https://t.co/D7rj2drnRH
From the latest @ImpactMRS diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insi… https://t.co/lswG6HEIol
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
Newsletter
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You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
In the face of artificial intelligence’s text and language analysis potential, how should sentiment analysis evolve… https://t.co/QF2g5ppYwj
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last yea… https://t.co/D7rj2drnRH
From the latest @ImpactMRS diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insi… https://t.co/lswG6HEIol
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON